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Nipun Wisnagalage
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Let’s email Google suggesting a tea theme for International Tea Day, May 21st

Tea is the most popular beverage in the world after water. Tea has been refreshing the mankind for more than 5000 years. On December 19, 2019, the United Nations General Assembly passed resolution 74/241, declaring May 21st ‘INTERNATIONAL TEA DAY‘. As Tea & Herbal Association of Canada had posted, tea lovers should aim to elevate tea and celebrate it around the globe. The resolution acknowledges the “… urgent need to raise public awareness of the importance of tea for rural development and sustainable livelihoods and to improve the tea value chain to contribute to the 2030 Agenda for Sustainable Development.” Meantime, Google is the most commonly used search engine in the world.

Image Credit: Tea & Herbal Association of Canada

I would like to request all tea lovers to send an email to Google requesting a tea theme for International Tea Day, May 21st, every year moving forward. Let’s pass the message to the international community and encourage them to do the same as well.

Please send your email to: doodleproposals@google.com

The power of the tea industry is in a collective voice. And to that end, we have an oppportunity we are asking EVERYONE to jump on.

As you may know, Google dedicates its front page to major events, important dates etc. through something called a “Google Doodle“. These ‘doodles’ appear on the front search page of Google which dominates the world’s searches. Controlling 85% of the searches done worldwide, the impact of people seeing the ‘doodle’ is around 40,000 searches every second.

The Google team receives suggestions from around the world on which ‘doodle’ to consider. Their team then deliberates over the suggestions and compiles the chosen ones for the year. I should mention that their team also creates all the art work.  

I am sure Google team is also enjoying their tea with a great deal of joy. So they may not neglect the request from the world tea community.

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Tea & Herbal Association of Canada: https://www.tea.ca/
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Nipun Wisnagalage
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Latest ‘World of Tea’ Collection from The Coffee Bean & Tea Leaf

There is nothing better than a pure cup of tea with no additives. But sometimes, it’s also a great pleasure to enjoy a sip of tea with bit of natural citrus, spices like ginger or even with some fruit pieces. There is also a growing market for high calorie drinks like bubble tea, cheese tea which has relatively got a little tea in those. As World Tea News had reported, The Coffee Bean & Tea Leaf, a popular Southern California tea and coffee house chain that has served premium beverages for the past 60 years, launched a new specialty tea pilot program. It’s an exciting new tea collection that aims to fuel American consumers’ increased interest and consumption of tea beverages. This is also the first time The Coffee Bean & Tea Leaf has offered boba.

Image Credit: The Coffee Bean & Tea Leaf

Over the past few years, the popularity of tea has grown steadily in the United States, fueled by the increasing variety of tea options and the expanding popularity of matcha and bubble tea.

World of Tea Collection

The World of Tea collection, which will be exclusively available at nine locations during the pilot program, includes:

  • Ceylon Milk Tea with Brown Sugar Boba – a take on the classic drink that combines The Coffee Bean & Tea Leaf’s signature and fragrant Ceylon black tea with caramelized brown sugar and pairs it with chewy, brown sugar pearls.
  • Matcha Cream Strawberry Latte – a blend of The Coffee Bean & Tea Leaf’s premium matcha tea, layered with strawberry puree, creamy whole milk and a decadent matcha cream cap.
  • Oolong Tea with Strawberry and Cream Cap – The Coffee Bean & Tea Leaf’s rich oolong tea blend combined with a summer berry puree and freeze-dried strawberries, creating a refreshing, fruity strawberry treat. 
  • Chai with Salted Caramel Cream Cap – The Coffee Bean & Tea Leaf’s chai combined with its strong black tea with cinnamon, a salted caramel cream cap and a brown sugar waterfall that’s a perfect blend of salty, spicy and sweet. 

According to the company they source the youngest and freshest leaves from the top five percent of the world’s tea and botanicals to craft bold and flavorful teas, starting with hand-plucked, single origin whole tea leaves.

To find the World of Tea Collection at the nine select locations in Southern California and Arizona, or to learn more, visit The Coffee Bean & Tea Leaf at Coffeebean.com/Its-Tea-Time.

About The Coffee Bean & Tea Leaves

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf is a modern, global specialty coffee and tea house that inspires new experiences through our flavors from around the world. Headquartered in Asia and a business of The Jollibee Group of Companies, The Coffee Bean & Tea Leaf operates in more than 1,000 locations across 20+ countries.

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Main Source: https://www.worldteanews.com/innovation/coffee-and-tea-chain-expands-specialty-tea-beverage-pilot-program-world-tea-collection
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Nipun Wisnagalage
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Sip Journal Winter 2023 Issue from Tea & Herbal Association of Canada: Free Download !

Even though North American hot drink market is dominated by coffee, tea is emerging thanks to health and wellness trend especially among the younger generation. Canadians love their cuppa. No exception during this pandemic situation as well. By the way, Tea and Herbal Association of Canada is doing a great job to educate tea lovers / professionals on this wonderful beverage by conducting tea sommelier courses and by publishing educational materials. This reputed Non-Profit body has released their latest magazine / Journal:Sip – 2023 Winter Issue. You can download this for free.

Image Credit:  Tea and Herbal Association of Canada

Clich Here….. to read / download the Sip magazine-Winter 2023 issue.

I hope this Sip magazine-Winter 2023 issue will be an interesting read for tea lovers around the world during winter. My dear tea lovers from Southern hemisphere who are experiencing the Summer can also enjoy this read.

About Tea and Herbal Association of Canada

Established in 1954, as the Canadian Tea Council with the founding countries of Sri Lanka and India, the council carried the role of promoting tea consumption to Canadians. Today, as the Tea and Herbal Association of Canada.

The association act on behalf of members who consist of Producing Countries, Growers, Importers, Packers, Allied Trade, Retailers and TAC TEA SOMMELIERS to promote tea.

Mission & Vision Statements: Their Mission is to be the absolute voice of the Tea Industry responsible for government relations, advocacy and providing PR & communication to consumers & industry. The Vision is to be the leading authority and industry voice on all things tea in Canada.

Four Pillars:

  1. Government Relations: Ensure industry stability by positively influencing the Federal Legislative Agenda to support the Canadian tea industry’s growth.
  2. Communication: Deliver the “Tea is a Healthy Beverage Choice” message to consumers and promote the benefits of drinking tea.
  3. Membership Services: Serve as the number one source of information and research about tea and offering a recognized certified Tea Sommelier program.
  4. Networking: Bringing together all levels of the tea industry’s supply chain to provide networking opportunities through annual conferences, government liaison and events.

What They Offer:

-Education

-Research & Statistics

-Publications & Networking

-Advocacy & Regulatory Support

-Media Relations & Promotion -International Representation

Click here…….. to learn More About Tea & Herbal Association of Canada.

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Tea & Herbal Association of Canada: https://www.tea.ca/
  2. Download site: http://sipmagazine.tea.ca/books/hpks/index.html#p=1
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Nipun Wisnagalage
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Tanzania launches tea auction to compete with regional giant Kenya

Tea is a way of life in East Africa. Rich soil, tropical climate makes African CTC teas ideal to sip after adding milk. Kenya, Malawi, Burundi, Uganda and Tanzania is among main tea growers in Africa. As TV4 Official instagram page had reported, Tanzania held its first ever tea auction on November 13 in Dar es Salaam, in an event that was aimed at transforming the tea industry in the country.

Image Credit: Michigan State University

As a result, Tanzania has revealed plans to stop exporting its tea through the port of Mombasa in Kenya. The auction is expected to open markets for over 65 tonnes of tea at the ports of Dar es Salaam and Tanga in Tanzania. This move aimed at boosting farmers’ earnings and increasing the value of its tea on the global market.

Media outlet The Standard quoted Tea Board of Tanzania director general Mary Kipeja as saying that the tea auction would establish the country as a central hub for neighbouring tea-producing countries to trade their goods.

“Apart from minimising market costs, the tea auction is going to be a part and parcel of the implementation of the local content agenda, therefore empowering Tanzanians economically,” she said.

Kipeja added that the auction is going to significantly change the income of large and small-scale growers because costs incurred for tea transporting to Mombasa will now be used for strengthening and improving productivity.

The auction is expected to open markets for over 65 tons of tea at the ports of Dar es Salaam and Tanga in Tanzania.

Ten processors have already signed contracts with brokers with seven others being in the process of finalising agreement documents.

In recent years, Tanzania has recorded a decline in tea exports and earnings after raking in $12.2mn after exporting 7,875 tons in the 2022/23 financial year. During the 2020/21 financial year, the country exported 24,000 tons earning $39mn.

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Main Source: https://www.intellinews.com/tanzania-launches-tea-auction-to-rival-that-of-regional-giant-kenya-301750/

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Nipun Wisnagalage
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Entertaining with Tea by Tea & Herbal Association of Canada: Watch Live on Facebook & Youtube

Even though North American hot drink market is dominated by coffee, tea is emerging thanks to health and wellness trend especially among the younger generation. Canadians love their cuppa. No exception during this pandemic situation as well. By the way, Tea and Herbal Association of Canada is doing a great job to educate tea lovers / professionals on this wonderful beverage by conducting tea sommelier courses and by publishing educational materials. This reputed Non-Profit body has organized an online event called “Entertaining with Tea”. You can join live on facebook and youtube.

Image Credit:  Tea and Herbal Association of Canada

With the holidays nearly here, many people’s kitchens will be in full preparation mode. You can learn some new tea infused recipes during each live streamed episode of “Entertaining with Tea”. Join this entertaining online event on December 6, 13 & 20 (12:00pm ET).  

Click here…………..to join online on Facebook live

Click here…………..to join online on Youtube

About Tea and Herbal Association of Canada

Established in 1954, as the Canadian Tea Council with the founding countries of Sri Lanka and India, the council carried the role of promoting tea consumption to Canadians. Today, as the Tea and Herbal Association of Canada.

The association act on behalf of members who consist of Producing Countries, Growers, Importers, Packers, Allied Trade, Retailers and TAC TEA SOMMELIERS to promote tea.

Mission & Vision Statements: Their Mission is to be the absolute voice of the Tea Industry responsible for government relations, advocacy and providing PR & communication to consumers & industry. The Vision is to be the leading authority and industry voice on all things tea in Canada.

Four Pillars:

  1. Government Relations: Ensure industry stability by positively influencing the Federal Legislative Agenda to support the Canadian tea industry’s growth.
  2. Communication: Deliver the “Tea is a Healthy Beverage Choice” message to consumers and promote the benefits of drinking tea.
  3. Membership Services: Serve as the number one source of information and research about tea and offering a recognized certified Tea Sommelier program.
  4. Networking: Bringing together all levels of the tea industry’s supply chain to provide networking opportunities through annual conferences, government liaison and events.

What They Offer:

-Education

-Research & Statistics

-Publications & Networking

-Advocacy & Regulatory Support

-Media Relations & Promotion -International Representation

Click here…….. to learn More About Tea & Herbal Association of Canada.

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Tea & Herbal Association of Canada: https://www.tea.ca/
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Nipun Wisnagalage
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Browns completes acquisition of James Finlay Kenya

Tea is the most popular beverage in the world after water. So many things are happening in the world of tea just to bring a nice cup of tea to the hands of tea lovers. Finlays is a reputed firm which has got a long history in Kenya and is continuing to invest in the country through its continued ownership of the Saosa tea extracts facility, and its Kenyan tea sourcing and packing operation James Finlay Mombasa. Saosa manufacturers a range of tea extracts and aromas, adding significant value to the Kenyan economy. As Tea & Coffee Trade Journal had reported, Browns Investment PLC has announced the completion of its acquisition of Kenyan tea estates business, James Finlay Kenya, from Finlays.

Image Credit: Browns Investment PLC

The sale was first announced in May 2023, with Finlays selecting Browns Investments PLC as the approved buyer based on its strong legacy of guiding its tea estates to continued growth, but also its focus on doing so sustainably while supporting its workforce and local communities.

James Finlay Kenya is a grower, manufacturer and supplier of Kenyan tea. It covers a total self-contained area of 10,300 hectares, including 5,200 hectares of tea fields over nine tea estates. The sale includes all parts of James Finlay Kenya Ltd except the Saosa tea extraction facility which will remain under Finlays’ ownership and will become known as ‘Finlays Extracts, Kenya’.

Headquartered in Colombo, Browns has a proud heritage in operating plantation businesses, owning Maturata Plantations, Hapugastenne Plantations PLC, and Udapussellawa Plantations PLC. It is one of the largest tea producing companies in Sri Lanka consisting of 49 individual estates that stretch across an area of over 30,000 hectares and employs over 10,000 individuals.

As part of the sale agreement, Browns and Finlays have mutually agreed to acknowledge the long-standing support of the local community by offering 15% of shares in James Finlay Kenya for public sale through the Kipsigis Highlands Multipurpose Cooperative Society.

James Finlay Kenya, which will become known as ‘Browns Plantations Kenya’ in due course, is Brown’s first investment in the Kenyan tea industry which it sees as an exciting opportunity for growth. In December 2021, Browns acquired Finlays’ Sri Lankan tea estates business, which has gone from strength to strength, demonstrating Browns’ successful commitment to sustainable growth.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.teaandcoffee.net/news/33292/browns-completes-acquisition-of-james-finlay-kenya/

2. More Information: https://www.brownsgroup.com/news-and-events/browns-investments-completes-acquisition-of-james-finlays-kenya.html

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Nipun Wisnagalage
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Ceylon Tea Shone @ Peterfood Exhibition in Saint Petersburg, Russia

Russians love their cuppa and they are so passionate on their favourite beverage, “Tea”. Tea is a way of life in Russia. Meantime, Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. So why not, Russians prefer Ceylon Tea over many other origins. As Sri Lanka Tea Board had reported, Tea Promotion Unit (TPU) of the Embassy of Sri Lanka in Russia with the assistance of the Sri Lanka Tea Board attended at Peterfood 2023 International Exhibition in St.Petersbuburg, Russia from 14th -16th November 2023

Image Credit: Sri Lanka Tea Board

Specialty of Ceylon Tea

a. According to a claim made by the International Standard Organization (ISO), Ceylon tea is the Cleanest Tea origin in the world considering pesticide residues. Sri Lankan authorities have imposed strict regulations on agro-chemical usage in order to meet Maximum Residue Limits (MRLs) of European Union (EU) and Japan.

b. United Nations Global Compact (UNGC) has also recognized Sri Lankan Tea as the First Ozone friendly / Ethical Tea Origin in the world. View more details on Ozone Friendly story via URL:

Ozone Friendly Pure Ceylon Tea

c. Even though Sri Lanka is a small Island which is also know as “The Pearl of Indian Ocean”, “Asia’s Sweet Heart” and “The Wonder of Asia”, the diversity (Regional difference) of Ceylon Tea is quite amazing. One would enjoy a light, fragrant Nuwara-Eliya Tea from the highest mountain peak with Citrus notes while another is enjoying a strong, full bodied Ruhuna Tea from Ruhuna region situated in the down south. More details on regional diversity will be discussed desperately.

d. Sensory-wise, Ceylon Tea has got a well-balanced taste with ideal strength, flavor and aroma for a perfect cup of tea.


e. Although hand shears and mechanical tea harvesters are used pluck at very few tea fields, Sri Lankan tea is plucked exclusively by human hand.

Simply speaking, Pure Ceylon Tea is a Pure Enhancement in A Cup !

Click here………. to learn more about Ceylon Tea.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.srilankateaboard.lk/news-and-events/ceylon-tea-presences-in-peterfood-2023-international-exhibition-in-st-petersbuburgrussia-from-14th-16th-november-2023/

2.Peterfood Trade Exhibition: http://en.peterfood.ru/

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The Pekoe Trail honored with the Best Wider World Tourism Project award

Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. It is always a great pleasure walking along lush green Sri Lankan tea gardens. Both tea and tourism are two of the major foreign income generators for Sri Lanka. The nation can achieve plenty of benefits, if both these industries are combined together. Tea-Tourism is a concept followed by tea growing countries to gain more benefits and income to growers and even for tea plantation workers. The Pekoe Trail is one of the companies which makes use of this golden opportunity though they are facilitators. As The Pekoe Trail had reported on their official Facebook page, the company is thrilled to announce that Sri Lanka was honored with the Best Wider World Tourism Project award in London at the prestigious British Guild of Travel Writers International Awards 2023.

Image Credit: The Pekoe Trail

This award validates the efforts of @euinslandmv and @usaid Sri Lanka to revive the local tourism industry by innovating and celebrating authentic travel to attract travelers keen to explore Sri Lanka on foot.

The Pekoe Trails thanks all their partners who make this Trail possible including @destination_srilanka , the tea industry and plantations companies. The company thanks specially to those who nominated The Pekoe Trail and the British media for their unstinted support.

About The Pekoe Trail

This is Sri Lanka’s first long-distance hiking trail walk along the Tea Country in the Central Highlands. It is a 300+km, long-distance walking. As the first of hopefully many long – distance walking trails in Sri Lanka, it is made up of 22 stages, which can be completed in short sections, or as part of a multi-day experience taking visitors through an eclectic mix of hilltowns, tea plantations, remote villages, sanctuaries, viewpoints, forests, and cultural and historical locations.

The interconnecting trail demonstrates the island’s diversity, encourages sustainable travel and brings economic opportunity to rural communities in order to promote a more holistic traveler experience that embraces adventure, nature, wellness, and sustainability.

Click here……. to learn more about “The Pekoe Trail”

So if you’re a tea lover, This should definetely be under your radar for up-coming vacations. Lush green tea plantations, blue misty hills, golden sand beaches, crystal clear water reservoirs, historic world heritage sites and many others are waiting for you.

Click here………. to learn more about Ceylon Tea.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. The Pekoe Trail official website: https://www.thepekoetrailsrilanka.com/

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Nipun Wisnagalage
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Embassy of Sri Lanka in Belgium hosts Ceylon tea promotion event

Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Meantime, following Portuguese princess Catherine’s introduction of tea in 1660 AD, this wonderful beverage eventually became UK’s favorite drint. Ultimately, tea had the honour of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Belgium is one of the nabouring nations to UK, but the tea consumption is not so popular as coffee. As Sri Lanka Tea Board had reported, the Embassy of Sri Lanka in Belgium hosted the first-ever Ceylon tea promotion and tea tasting event, titled “A Journey of Flavour and Aroma from Sri Lanka to Belgium,” on October 18, 2023, at the Press Club Brussels. This event, organized in collaboration with the Sri Lanka Tea Board and the Export Development Board, aimed to promote Ceylon tea’s exceptional quality and rich aroma, in Belgium.

Image Credit: Sri Lanka Tea Board

Over 80 participants, including Belgian tea importers, brokers, international tasters, and industry experts, were joined by journalists, media personnel, social media influencers, and bloggers.

Ambassador Grace Asirwatham highlighted Ceylon tea’s 150-year legacy, emphasizing its unique flavours from hand-picked tea leaves grown in diverse Sri Lankan climates. She commended Ceylon tea’s high-quality production, achieved through ethical labour practices and sustainable agriculture. Sri Lanka’s role as the leading exporter of orthodox black tea to the EU, valued at Euro 79 million under EU GSP Plus, was also praised for its positive societal impact.

Ambassador Asirwatham stressed Sri Lanka’s commitment to sustainability, global best practices, and partnerships with conservation organizations. Ceylon Tea holds certifications such as Fair Trade, Ethical Tea Partnership, Rainforest Alliance, and multiple organic certifications, underscoring its eco-friendly production.

Cinzia Merlin, a tea expert in Brussels, shared insights into how Ceylon Tea fosters cross-border unity. Panellists from renowned Ceylon Tea brands discussed the quality of Ceylon tea and their contributions to social empowerment and environmental protection.

The participants enjoyed a unique tea-tasting experience, featuring products from top brands. The event showcased the excellence of Ceylon Tea and its pivotal role in Sri Lanka’s economy and global tea culture.

“Drink Ceylon Tea, A Brain Tonic” (A statement appeared in a street of London)

Click here………. to learn more about Ceylon Tea.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. Main Source: https://www.srilankateaboard.lk/news-and-events/embassy-of-sri-lanka-in-brussels-hosts-ceylon-tea-promotion-event/
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Nipun Wisnagalage
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Learn all about the history and characteristics of Britain’s favourite hot drink: Tea (Free Online Session!)

Tea is the most popular beverage in the world after water. But still education plays a vital role when it comes to tea marketing. It’s a medium / long term process. Other beverage industries like Coffee, wine etc are way in-front of tea when it comes to education. So the whole tea industry should take a forward step to educate tea lovers more on their favourite beverage. It’s always good to see a well recongnized and one of the leading UK brands, Twinings makes effort to educate tea consumers. As eventbrite has reported, you can join them live at the oldest tea shop in London and learn all about the history and characteristics of Britain’s favourite hot drink.

Image Credit: eventbrite

Date and time

Thu, 9 Nov 2023 23:30 – Fri, 10 Nov 2023 00:30 +0530

Location

Online

Click here………. to reserve your spot.

During their hour together they will discuss the following topics:

· Brief history of Twinings, Thomas Twining, the founding of the company and the birth of the historic shop.

· What tea is, species, varietals, and their properties.

· White tea: process and characteristics and brewing techniques.

· Yellow tea: process and characteristics and brewing techniques.

· Green tea: process, characteristics and brewing techniques.

· Oolong tea: process, characteristics and brewing techniques.

· Black tea: process, characteristics and brewing techniques.

· Pu’erh/Dark Tea: process, characteristics and brewing techniques.

About Liam Rose:

Liam has been a Brand Ambassador for Twinings’ historic Strand store for a little over two years, having spent much of his career as a teacher. His personal area of interest lies in the history of tea, its chemical function and especially in the discovery of new teas and blends to try.

As a Brand Ambassador, Liam’s role at the Twinings Strand store is to match customers with their perfect tea, provide new tea experiences to those seeking to broaden their tea horizons, and teach Masterclasses.

So don’t miss this golden opprtunity. I hope this will be a fascinating session for all the tea lovers around the world. Cheers !

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. Eventbrite: https://www.eventbrite.com/e/from-leaf-to-teacup-a-journey-through-tea-with-twinings-tickets-745955451837?aff=ebdssbdestsearch
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