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Tea in Belgium

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Nipun Wisnagalage
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Embassy of Sri Lanka in Belgium hosts Ceylon tea promotion event

Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Meantime, following Portuguese princess Catherine’s introduction of tea in 1660 AD, this wonderful beverage eventually became UK’s favorite drint. Ultimately, tea had the honour of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Belgium is one of the nabouring nations to UK, but the tea consumption is not so popular as coffee. As Sri Lanka Tea Board had reported, the Embassy of Sri Lanka in Belgium hosted the first-ever Ceylon tea promotion and tea tasting event, titled “A Journey of Flavour and Aroma from Sri Lanka to Belgium,” on October 18, 2023, at the Press Club Brussels. This event, organized in collaboration with the Sri Lanka Tea Board and the Export Development Board, aimed to promote Ceylon tea’s exceptional quality and rich aroma, in Belgium.

Image Credit: Sri Lanka Tea Board

Over 80 participants, including Belgian tea importers, brokers, international tasters, and industry experts, were joined by journalists, media personnel, social media influencers, and bloggers.

Ambassador Grace Asirwatham highlighted Ceylon tea’s 150-year legacy, emphasizing its unique flavours from hand-picked tea leaves grown in diverse Sri Lankan climates. She commended Ceylon tea’s high-quality production, achieved through ethical labour practices and sustainable agriculture. Sri Lanka’s role as the leading exporter of orthodox black tea to the EU, valued at Euro 79 million under EU GSP Plus, was also praised for its positive societal impact.

Ambassador Asirwatham stressed Sri Lanka’s commitment to sustainability, global best practices, and partnerships with conservation organizations. Ceylon Tea holds certifications such as Fair Trade, Ethical Tea Partnership, Rainforest Alliance, and multiple organic certifications, underscoring its eco-friendly production.

Cinzia Merlin, a tea expert in Brussels, shared insights into how Ceylon Tea fosters cross-border unity. Panellists from renowned Ceylon Tea brands discussed the quality of Ceylon tea and their contributions to social empowerment and environmental protection.

The participants enjoyed a unique tea-tasting experience, featuring products from top brands. The event showcased the excellence of Ceylon Tea and its pivotal role in Sri Lanka’s economy and global tea culture.

“Drink Ceylon Tea, A Brain Tonic” (A statement appeared in a street of London)

Click here………. to learn more about Ceylon Tea.

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References

  1. Main Source: https://www.srilankateaboard.lk/news-and-events/embassy-of-sri-lanka-in-brussels-hosts-ceylon-tea-promotion-event/
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Nipun Wisnagalage
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First Belgian Tea Hits Supermarket Shelves!

Tea is the most consumed beverage in the world after water. This wonderful beverage crop is grown main in tropical and sub-tropical regions. But no one would believe that tea can be grown in Belgium. As Helen Lyons reported to The Brussels Times, The first ever tea made in Belgium is now on supermarket shelves in Delhaize and Bio-Planet. Delhaize supermarket signed a contract with LocalTea earlier this year for the supply of Belgian-sourced tea.

The founder Johan Jansen with his tea plants
Image Credit: The Brussels Times & The Bulletin

The owner Johan Jansen started growing tea 13 years ago following a trip to China where tea was first discovered, and it took him eight years to develop the skill to breed a type of Camellia sinensis which would survive the European winter.

“I imported 130 genetic types from all over the world and started cross-breeding and distributing,” Jansen explains.

Jansen set out to spread the word, coming upon Raf Lombout, who grows amaryllis in his greenhouses for the pot-plant market.

Convinced by Jansen’s pitch, he has now set aside 2,000 square metres of his greenhouses for the growing of tea plants in tunnels, with the intention of growing more.

The company has now been in production for two years and the Tea by Me tea bags are on the shelves of 650 Dutch supermarkets.

The 60,000 plants already in place should be enough to produce 200,000 cups of tea. Jansen, meanwhile, has plans to expand his operation to France and Germany as well.

“Tea with Nipun” always brings you news and updates not only from main tea origins, but also from rare origins like Belgium.

Click here……to learn more about the company.

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Main Source: https://www.brusselstimes.com/belgium/188896/first-belgian-tea-hits-supermarket-shelves/
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