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Nipun Wisnagalage
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Taylors of Harrogate Joins with Engage to Showcase Sustainability Credentials

Tea is a way of life in England. Following Portuguese princess Catherine’s introduction of tea to England in 1660 AD, Brits started loving this refreshing, stimulating, calming and healthy beverage. Eventually tea became the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. In modern days, sustainability and transparency plays a vital role in the field of marketing. As Tea & Coffee Trade Journal had reported, Leeds-based digital agency Engage has collaborated with reputed tea and coffee merchant, Taylors of Harrogate (Owns popular Yorkshire Tea brand) to develop an online content hub and report to showcase its work in sustainability and drive awareness of how brands can become more sustainable.

Image Credit: Taylors of Harrogate

The three year project includes the development of a digital content hub to showcase the environmental and social work conducted by the Taylors and Yorkshire Tea brands in the UK and with overseas suppliers. It also features more information on the company’s sustainability credentials and insight into how other brands can become more sustainable. A dedicated sustainability report has also been produced to review past projects and impacts on people and the planet.

Samantha Gibson, sustainability communications manager at Taylors of Harrogate, commented: “Not only have the Engage team produced a beautifully designed platform to bring this work to life, they’ve also embraced the values behind the project, challenging themselves to build sustainable thinking into the development of the site itself. We couldn’t have asked for a better partner. We are excited about the opportunities the site brings to enable us to talk openly about our sustainability work, not only discussing our progress but also the challenges we’ve faced. It’s also a place to share more from our amazing suppliers around the world.”

Taylors is the first tea and coffee company in the UK to share full details of its supply chains and its impact on suppliers in the countries it operates. 

These two firms have been working for over five years on a range of projects including building websites, developing microsites and creating content. The agency has got extensive experience with renowned FMCG brands including Heineken and Britvic.

About Taylors of Harrogate: https://www.taylorsofharrogate.com/

View More Latest Tea News + Articles:  https://www.teawithnipun.com/

References

  1. Main Source: https://www.teaandcoffee.net/news/25227/taylors-of-harrogate-partners-with-engage-to-showcase-sustainability-credentials/
  2. Taylors of Harrogate: https://www.taylorsofharrogate.com/
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Nipun Wisnagalage
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English Tea Shop, UK’s Leading Speciality Tea Brand, Wins The Prestigious Queen’s Awards for Enterprise

Following Portuguese princess Catherine’s introduction of tea to England in 1660 AD, Brits started loving this refreshing, stimulating, calming and healthy beverage. Eventually tea became the national beverage in England. Anyway, modern day tea drinkers have started to pay more attention on different tea types, sustainability and health before sipping their favorite cuppa. English Tea Shop is a well reputed company which has addressed all those modern consumer trends.  

As Retails Times had reported, English Tea Shop, has won the prestigious Queen’s Award for Enterprise in Sustainable Development, the UK’s highest accolade for business success in sustainability. As one of the most reputed tea companies in UK, English Tea Shop has been awarded for its pioneering business model of ‘Creating Shared Value’ (CSV) coupled with strong leadership and engrained sustainable ethos throughout its supply chain under its Prajava mantra, the Sri Lankan word for community.

Image Credit: Deep Roots at Home

English Tea Shop has been passionate about doing things differently and has been driving the sustainability agenda within the tea industry. The business model (CSV) is about win-win situations, finding opportunities for growth in sustainable development and creating value for the business and for the world at large. Unlike CSR, CSV is a two-way street making businesses much more sustainable and meaningful in the long run.

This reputed tea brand has won many awards including the National Business Award for Sustainability in 2017, for its commitment and impact on livelihoods of those across their supply chain. The Company was also recently named as one of 1,000 companies to Inspire Britain. The Queen’s Award for Enterprise is the latest victory for the company, and one which the business has been working towards for a number of years.

Sponsoring Surrey Cricket Team in 2017

English Tea Shop, CEO Mr. Suranga Herath, comments: “We’re honoured to have been chosen as the recipient of the award for sustainability. Each year we set ourselves challenges to make sure that as a business, and as change makers we never stop pushing for more. This award is a testament of the hard work, determination and vision that our employees and partners have put in over the last couple of years. Despite our tremendous growth, we’re far from finished and have some very exciting plans for the future. It’s also brilliant that sustainability initiatives such as CSV and Love, Care, Change are being recognised more widely.”

The newest initiative from English Tea Shop’s sustainability agenda is the launch of its ESOP (Employee Stok Ownership Plan) last month, which has been in development alongside domain specialist Ernst & Young (EY) for the past year.

So let’s Wish, All The Very Best & Success for This Ethical Venture !

Learn More About English Tea Shop: https://www.etsteas.co.uk/

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. Original Post: http://www.retailtimes.co.uk/english-tea-shop-uks-leading-speciality-tea-company-wins-the-prestigious-queens-awards-for-enterprise/
  2. Company Website: https://www.etsteas.co.uk/
  3. More Info: https://www.retailtimes.co.uk/english-tea-shop-wins-national-business-award-sustainability/
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Nipun Wisnagalage
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Tea Grown in England to Refresh Kazakhstan !

Tea is a way of life in England. Following Portuguese princess Catherine’s introduction of tea in 1660 AD, this wonderful beverage eventually became the nation’s favorite beverage. Ultimately, tea had the honor of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Even though English conditions aren’t ideal to grow tea, Few entrepreneurs have made fruitful efforts to grow tea. Devon based Plymouth Tea is one of them. Cornwall based Tregothnan tea is another which says global demand for a British brew has never been higher – and has signed a lucrative with trade deal with Borat’s home country in Kazakhstan. It is worth a total of £145,000 alongside a second deal signed with the US at the same event.

As Cornwall Live had reported, Borat’s home country in Kazakhstan has now placed a £50k order with this reputed Cornish tea firm.

Tregothnan Estate members recently attended an event at Number 10 and landed the major contract with the central Asian country – famous for the character played by Sacha Baron Cohen.

Image Credit: Cornwall Live & Tregothnan Tea

As part of the Kazakhstan deal, which the business secured with a leading distributor, the company was tasked with creating a bespoke English tea. And the company said that the new deals demonstrated the global appeal of the British cuppa around the world.

The business secured the new orders after attending a global networking event at Number 10, hosted by the Department for International Trade (DIT) and the Food is GREAT campaign, where it met the former Ambassador for Kazakhstan.

Jonathon Jones, Managing Director of Trading at Tregothnan, said: “Kazakhstan is the largest consumer of tea with milk after the UK.

Jonathon added “The opportunities for English tea abroad are vast and our new orders in the US and Kazakhstan are testament to this. Since our first overseas sale in 2006, we’ve evolved to become an export-led business. If we can export, you can too.”

Tregothnan tea’s most popular brew – the breakfast tea – was up by more than 100% while Chamomile grew by around 300%.

Overall sales are up around 30% with countries such as China, Singapore and America among those who can’t get enough of their favourite brew.

Keep referring “Tea with Nipun” to improve your knowledge on rare tea origins like this.

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Original Post: https://www.cornwalllive.com/news/local-news/cornwall-export-tea-borats-home-3408089
  2. Company Website: https://tregothnan.co.uk/
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Nipun Wisnagalage
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Premium Tea Driving Sales in UK Coffee Shops

Following Portuguese princess Catherine’s introduction of tea to UK, it eventually became the nation’s favorite and the national beverage. But coffee industry has done well to catch on the go / out of home market by initiating various kinds of coffee shops at almost every corner in the country. As I wrote to FoodBev Media in 2016, tea industry is always behind coffee industry when it comes to innovation and distribution strategy. Anyway, coffee shops can’t survive with out tea. As World Coffee Portal had reported based on their annual analysis of the UK’s opportune yet challenging out-of-home tea segment, estimates 3.6 million hot tea beverages are served across the UK’s specialized coffee shops every week, comprising 4.4% of the average UK coffee shop sales mix.

Allegra reveals tea segment revenues of £302m in 2018, an annual increase of 11.1%, and predicts UK out-of-home tea sales will reach £329m for the year 2019, representing annual growth of 8.9%.

Allegra Founder and CEO Jeffrey Young said:
“Tea is yet another category of the UK hospitality that is seeing a shift toward premiumisation. Premium teas provide further opportunities for foodservice operators to increase average spend and increase the breadth of their customer base. However, they to need to communicate value-add by inspiring and educating customers on the true benefits of premium tea.”

Image Credit: World Coffee Portal

Premium teas could reverse poor value perceptions

While UK industry leaders are hopeful in their outlook for out-of-home tea sales, 37% of tea drinkers surveyed perceive out-of-home tea as poor value-for-money. So Cafe owner’s need to think twice whether they still rely on baristas to make a good cup of tea. Tea master is the ideal person to do that.

Introduction of premium loose-leaf teas can be an effective strategy to generate value-driven narratives around provenance, preparation and appreciation. This approach could also catalyse interest from the 31% of UK consumers surveyed who preference loose-leaf tea over regular tea bags.  

Further demonstrating the growing importance of loose-leaf tea, major UK coffee chains including Coffee No 1, Benugo, and Boston Tea Party have responded to the market trend towards tea premiumization with a range of loose-leaf offerings.

Among UK tea drinkers surveyed 21% purchased one of either a green, herbal or fruit tea variety on their last café visit.

Consumers taking more tea at independent cafés

Among tea drinkers surveyed, 42% are more likely to favour tea purchased at independent coffee shops versus branded chains (22%), with a quarter making their last out-of-home tea bought at an independent.

Reading the tea leaves

Sixty-one percent of UK industry leaders surveyed explain the short-term sales prospects for out-of-home tea as positive, a 6% decline on the last year. With over 80% of UK consumers anticipating no change in the frequency of their out-of-home tea consumption over the next 12 months, operators must focus on innovation to challenge tea menu indifference. Sixty-one percent of consumers surveyed indicate better quality beverages would encourage them to drink more tea out-of-home, while an increased menu range would compel 40% to do so.

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1.Original Post: https://www.worldcoffeeportal.com/getdoc/141122f1-8e22-49f4-95da-f677905f1790/Premium-and-loose-leaf-driving-tea-sales-in-UK-cof

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Nipun Wisnagalage
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English Tea Shop Revealed A Revitalized Brand Identity and New Packaging

Since the day when Portuguese princess Catherine introduced tea to England, Brits started their love affair with this refreshing, stimulating, calming and healthy beverage. Meanwhile, modern day tea drinkers have started to pay more attention on different tea types, sustainability and health before sipping their favorite cuppa. English Tea Shop is a well reputed company which has address all those modern consumer trends. The company has revealed a revitalized brand identity and new packaging, created by design and innovation agency Echo. More information on this has given below based on an article appeared on https://www.foodbev.com/

This impressive move sees the UK brand target to create a consistent visual identity across the 55 countries it trades in.

Echo’s designs demonstrates English Tea Shop’s sustainability story through a new brand mark featuring the word ‘organic’, a mandala design celebrating sustainable ingredients, and a new teapot icon and in-pack illustrations highlighting the brand’s farm-to-cup story.

Hand-drawn lettering of the brand mark has been refined to make it easier to read, while on-pack wording is tighter and more direct, with more emphasis on the ingredients. Each pack also features the strapline ‘Your Tea Loving Community’. 

English Tea Shop CEO Suranga Herath said: “Our brand has become synonymous with a taste and values that people want. We wanted to create a consistent visual identity across the globe, to help people recognize the products more easily, and during this process we’ve come to recognize that our farm-to-cup story is not simply an ethos we believe – it can become the unifying concept for the brand.”

He added: “Our re-brand goes beyond revitalizing our packaging; it changes how we communicate and connect with all our customers. Our commitment to celebrating communities from farm to cup is absolutely central to who we are as a company, so it was very important to us that this comes across in our packaging and communications. That’s what Echo have delivered here and we can’t wait to show our new look and feel to our customers around the world.”

Sponsoring Surrey in 2017

Nigel Ritchie, founding partner and creative director at Echo, added: “We chose those to reflect the Sri Lankan tradition of celebrating colour in all its glory. They build on strong established codes – for example, red for English breakfast tea, and dark blue for Earl Grey – adding bold combinations to highlight rich ingredient combinations. The wellness range features slightly lighter colouring, indicating the more delicate flavouring of the range.” 

About Author of Original Post: https://www.foodbev.com/news/author/julesscully/

More About Company: https://www.etsteas.co.uk/

For More Latest Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.foodbev.com/news/english-tea-shop-updates-brand-identity-alongside-new-packaging/

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Nipun Wisnagalage
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Tregothnan in England Sees Biggest Ever English Tea Harvest

Tea is a way of life in England. English tea tradition has been deep rooted in to English souls. But no one would imagine that the tea is grown in this resplendent island. Tregothnan English tea land is one of them (Web:https://tregothnan.co.uk/). Plymouth Tea (Web:https://www.plymouthtea.co.uk/) is another based in Devon.Britain’s heatwave has seen the biggest ever harvest at Tregothnan tea farm – enough to make one huge number of English tea cuppas.

The soaring temperatures have resulted in the biggest crop of chamomile the country has ever seen.

As the mercury soared around the UK the herb used to make the popular tea flowered in abundance at Tregothnan estate, near Tresillian.

It has now begun harvesting the crop – the largest ever seen in the estate’s 700-year-old gardens.

Tregothnan tea farm’s Bella Percy-Hughes, 36, said the crop, enough for about a million cups of tea, will all thanks to the UK’s ‘mini Mediterranean’ summer.

She said: “Normally it’s grown in the Mediterranean but because we’ve had such a hot climate chamomile production has increased significantly.

“It’s the largest amount of chamomile every harvested in the UK for tea production.

“The crop is being harvested now and then it will be dried in big hot boxes before it is made into tea – when we’re finished we’ll have enough for about a million cups.

“It’s really exciting for us, it’s a great product and we’re really quite proud of it.

“As soon as we had the hot weather with out sign of stopping we knew it would be a good year.

“We can’t tell about next year but we’re increasing the area we are planting chamomile so that will help increase production.”

Tea has been grown at the historic Cornish estate since 1999 and was first harvested in 2005. It began harvesting chamomile in 2006.

Original Article: https://www.cornwalllive.com/news/cornwall-news/tregothnan-cornwall-sees-biggest-ever-1878557#

 

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