Even though USA is a coffee dominating market, tea is slowly gaining in popularity thanks to health and wellness trend specially among younger generation. By the mean time, as Tea & Coffee Trade Journal had reported, Tazo Tea announced a multiyear transition plan of its tea portfolio to a regenerative organic approach. As the first step in TAZO’s regenerative organic transition, this reputed brand is unveiling reformulations of four of TAZO’s best-selling blends: ZEN, Awake English Breakfast, Chai, and Darjeeling. These first-ever TAZO Regenerative blends are: USDA Organic Certified, made with Fair Trade USA Certified ingredients, and are Rainforest Alliance Certified. The new regenerative tea line is crafted with ingredients grown with verified regenerative organic agriculture practices which assist conserve nature and protect biodiversity, such as use of cover crops, monitoring soil health and providing wildlife and pollinator habitat on farms. 

Tazo Tea is taking the principles of regenerative – a centuries’ old agriculture approach that gives back to soil health, the ecosystem, and the people who rely on the land – and applying them to the way the brand operates its business, from how Tazo Tea sources ingredients and packaging to where it directs charitable giving and how it treats farmers and workers along the brand’s supply chain. 

TAZO is currently working toward getting its full range of products Regenerative Organic Certified and is a proud ally of the Regenerative Organic Alliance in its pursuit of increased soil health, improved animal welfare, and economic stability and fairness for farmers and workers around the world. 

Available now nationwide, TAZO Regenerative organic teas offer an invigorating mix of green tea, spearmint, and lemongrass in TAZO Regenerative Organic ZEN, to the rich, bold black teas, ginger, cinnamon, black pepper, and cardamom in TAZO Regenerative Organic Chai. To celebrate the launch of TAZO Regenerative, the brand created a video ad that shows how TAZO is taking a regenerative approach to its business – with a production that used a local crew, natural light, native plants and compostable materials. For every view of the video ad on TAZO’s TikTok account, TAZO will donate USD $1 up to $250,000 to Rodale Institute, a non-profit and global leader in regenerative organic agriculture for 75 years. TAZO’s donation will support education, research and farmer training and transition support to regenerative organic agriculture. This donation is just one part of TAZO’s year-one commitment of approximately $1.475 Million to 1% for the Planet, through which TAZO will direct 1% of its sales to mission-aligned organizations this year and every year moving forward.

Tazo Tea was founded in 1994 by the legend late Steven Smith. He also initiated Steven Smith Teamaker in Portland, Oregon. Smith was recognized around the world as one of the tea industry’s leading entrepreneurs, and often shared his knowledge to various industry groups about branding, product development, and origin projects. He was an active investor in, and consultant to, multiple business ventures in North America and abroad. A philanthropist, Smith supported numerous community projects locally and internationally, ranging from work with Mercy Corps to local schools and arts organizations, creating special tea blends for the Oregon Ballet Theatre and the Oregon College of Art and Craft.

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References

1. Main Source: https://www.teaandcoffee.net/news/30083/tazo-reformulates-four-best-selling-blends-to-regenerative-organic-teas/
2. Company Website: https://www.tazo.com/us/en/