Even though traditional Japanese tea culture is so strong, Japan has become the world’s largest RTD tea market by dragging USA in to the second place. By the mean time, Lipton has launched it’s latest Sakura Milk Tea product to refresh Japanese consumer from this spring on wards.

The product will be available all over Japan except Okinawa. This latest product tastes like the original Lipton Milk Tea with a refreshing touch of cherry blossoms. The price is 135 yen (Roughly USD 1.22) per tetra pack.

Apart from the special flavor and taste, it also features a festive package. The carton is dominated by a pale pink color and delicate cherry blossoms surround the Lipton logo. It certainly has Instagram potential !

I am quite certain that most of “Tea With Nipun” viewers are not fans of RTD sugary teas like these. But this is a one side of the industry which tea lovers should be aware of.

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References

1.Original Post: https://japantoday.com/category/features/new-products/lipton-to-release-sakura-milk-tea-for-cherry-blossom-season

2.Picture Source: https://mothership.sg/2019/02/sakura-milk-tea-lipton/