Tea is the most popular beverage after water. Till the recent past tea lovers all over the globe enjoyed a fresh cup of tea made with manufactured tea leaves (Black, Oolong, Green, White etc). Still it’s the same. But nowadays, urban life style has become more complex and as a result, people have started to search for the convenience. Due to this reason RTD (Ready to Drink) iced tea and tea concentrates have become emerging products in the world of tea. By the way, as Tea & Coffee Trade Journal had reported, Honest Tea will relocate from Bethesda, Maryland to owner company’s (Coca-Cola) corporate headquarters in Atlanta following the resignation of Seth Goldman.

This reputed RTD firm will be relocated to new offices by the end of January 2020.

Coca-Cola mentioned the move “allows us to fully integrate the Honest business into the company’s portfolio, as well as strengthen collaboration among the team and increase opportunities for career development for these associates.”

Seth Goldman co-founded Honest Tea out of his home in 1998 with Prof. Barry Nalebuff . He was continually seeking for a perfect drink to quench his thirst after a run. Yet, he found most drinks either too sweet or too tasteless. After discovering his Yale School of Management professor, Barry Nalebuff, also shared a passion for the idea of a less sweet, but flavorful beverage, the seed was planted – and three years later, Honest Tea was born.

The firm generated first year sales of $250,000 but now Honest Tea and its related lemonades, juices and kid’s drinks earned $600 million last year. Goldman was named ‘TeaEO Emeritus’ in 2015. Coca-Cola invested $43 million for a 40% stake in the company and later purchased the firm in 2011.

As I always believe there is nothing better than freshly brewed tea made with tea leaves, no matter whether it’s hot or cold. While appreciating freshly brewed tea, I always bring news from all the sectors of tea trade. Anyway, with the emerging health and wellness trend. Organic, Freshly Brewed, Cold Brew RTDs are increasing in popularity.

Learn More About Honest Tea: https://www.honesttea.com/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1. Original post: https://www.teaandcoffee.net/news/23382/honest-tea-relocates-to-coca-cola-headquarters/
2. Honest Tea’s Official Website: https://www.honesttea.com/